Tracy L. Lawrence Managing Director
Tracy L. Lawrence is the Founder and CEO of The Lawrence Advisory. The Lawrence Advisory is known for hiring, coaching and building high-performing teams with an emphasis on innovation and performance. Lawrence was recently named the first Executive-in-Residence at USC’s Marshall School of Business.
Prior to launching The Lawrence Advisory, Tracy Lawrence led the Los Angeles based Consumer and Entertainment practice at Russell Reynolds Associates, one of the world’s largest recruiting and assessment firms. Previously, Lawrence served as General Manager of Fox Family Channel, leading the cable network until its sale to The Walt Disney Company for more than five billion dollars, the largest price ever paid for a cable network.
Lawrence uses her real-world expertise to advise Fortune 500 companies, private equity firms, asset management companies, media and technology companies, and non-profits in creating teams that drive growth and performance. She has held leadership roles at Viacom, Kraft, Nestle, and PWC.
Lawrence frequently speaks about her “hire//build//lead” model of organizational development, which focuses on incorporating strategic goals into the hiring process for long term sustainability. Stanford University, Harvard Business School, the Aspen Institute and University of Southern California are among the places where Lawrence has lectured and shared her experience and knowledge.
Lawrence earned her BA in Economics from Stanford University and her MBA from Harvard Business School.
Lawrence is in Demand as a Public Speaker.
Speaking engagements have included the National Cable Television Association (NCTA) national conference, Stanford University, Stanford Business School, Harvard Business School, National Association of Multi-Ethnicity in Communications (NAMIC) and Renaissance Weekend. She has been a member of the Aspen Institute’s Forum on Communications and Society, and has lectured on Managing Creative Organizations at Cal State Los Angeles.