We Transform Work Cultures

The Lawrence Advisory does outstanding work. From start to finish, the executive search process is professional, timely, thoughtful and strategic. We had a tremendous experience, which resulted in a tremendous new member of our executive team. I cannot recommend The Lawrence Advisory more highly.

Rachel S. Moore

President and CEO, The Music Center

The Lawrence Advisory has become a true partner to the Geffen Playhouse in executive recruiting as well as leadership training. TLA has supported us by identifying a highly diverse talent pool while demonstrating a deep understanding of the culture of our organization.

Gil Cates, Jr

Executive Director, Geffen Playhouse

Tracy Lawrence is one of the rare consultants who brings significant operational experience to her work. Her understanding of leadership dynamics at the highest levels combined with her business sense makes her an excellent consultant and trusted advisor for any senior executive.

Courtney Armstrong

President, Paramount Pictures

The Lawrence Advisory led our nationwide search for our President and Chief Executive Officer. They exceeded our expectations, delivering a terrific and diverse slate of candidates in record time.

Steve Beltran

Board Chair, Exceptional Children’s Foundation

The Lawrence Advisory is a trusted advisor to our organization in recruiting for key leadership positions. TLA has exceeded our expectations, consistently delivering diverse slates of top-notch candidates.

Lisa Stockman

Chief Marketing Officer, Banfield Pet Hospital

The Lawrence Advisory has been a terrific thought partner, and has helped me restructure our team for growth. Their extensive background and operating experience allowed them to immediately understand our business issues. TLA brings a strategic but practical approach to consulting and coaching work. We couldn’t have reached this level without TLA's help!

Bryan Abell

CEO, Oasis Productions

Tracy Lawrence has been an excellent leadership coach for the senior team at Nile Capital, and has also consulted with our portfolio companies. She understands the complexities of leadership, and has been extremely helpful in guiding us to prioritize critical issues that impact growth and profitability. Tracy is a highly skilled and effective consultant, coach, and recruiter.

Mel Lindsey

CEO, Nile Capital

Tracy Lawrence has a deep and relevant set of experience and skills to assist firms in navigating complex human resource situations. I credit her with helping me become a better manager.

Gary Baierl

Chief Investment Officer, Strategic Global Advisors


Signs That It’s Time To Fire A Senior Executive

One of the most difficult actions a CEO must occasionally take is terminating a member of their senior leadership team. Often, these associates have a history together, and the problematic executive may have contributed significantly to the business over the years.

But business is dynamic, and circumstances change. In some cases, the same qualities that once made an executive valuable come to hinder their long-term performance. Still, it can be challenging to know if termination is the right call, especially if the leader’s performance has changed over time.


Personality Check: How CEOs Influence Company Culture

In my work as a CEO coach, I have often observed the extent to which organizational culture reflects the personality of the chief executive, with both strengths and weaknesses reverberating throughout the company.

Research clearly backs up my experience. For example, Stanford Graduate School of Business researchers examined 460 CEOs across more than 300 companies and found significant correlations between CEO personality traits and company culture. In another study, researchers found that certain personality traits were associated with both financial and operational performance.


5 Things Every New CEO Should Know

The role of CEO is the golden ticket for many corporate leaders: the ultimate prize that fuels years, if not decades, of relentless dedication and hard work. But despite their preparations, most of the new CEOs I work with are shocked by the visibility, complexity and responsibility that comes with the corner office.

As CEO coach and consultant, I’ve helped dozens of promising leaders through their vital early days. Here are five essential lessons every new and aspiring CEO should know.



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Culver City, CA 90230
(213) 221-5372


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The Lawrence Advisory is a full-service, boutique leadership consulting firm. We are known for hiring, coaching and building high-performing teams with an emphasis on innovation and performance.