Hire. Build. Lead.

We specialize in working with strong and distinct cultures. We customize traditional leadership principles to meet the unique needs of our clients.

Tracy has been a terrific thought partner, and has helped me restructure our team for growth. Her extensive background and operating experience allowed her to immediately understand our business issues. She brings a strategic but practical approach to her consulting and coaching work. We couldn’t have reached this level without her help!

Bryan Abell CEO, Oasis Productions

“Rarely do you have the opportunity to work with a consultant who has actual experience implementing the things she/he is advising you do to. In Tracy, you have someone who has actually run organizations, dealing with the issues for which she now provides counsel.I treasure the action oriented focus that Tracy brings to every conversation, whether an executive coaching assignment or one dealing with organization design and/or effectiveness. She is truly unique in what she does, because of who she is and what she has accomplished.”

Kiko Washington EVP Human Resources – Warner Bros.

“Tracy has been an excellent leadership coach for the senior team at Nile Capital, and has also consulted with one of our portfolio companies. She understands the complexities of leadership, and has been extremely helpful in guiding us to prioritize critical issues that impact growth and profitability. Tracy is a highly skilled and effective consultant, coach, and recruiter. “

Mel Lindsey CEO, Nile Capital

“Tracy Lawrence has a deep and relevant set of experience and skills to assist firms in navigating complex human resource situations. I credit her with helping me become a better manager.”

Gary Baierl Chief Investment Officer, Strategic Global Advisors

Meet Tracy L. Lawrence

Tracy L. Lawrence has been advising senior executives in talent management, organizational development and talent acquisition strategy for over ten years. During this time, she has consulted with firms in such diverse industries as entertainment and media, asset management, consumer products, law, sports, and health care. Tracy is one of the few human capital consultants with real-world senior level experience, having served as General Manager of Fox Family Channel and Vice President of Affiliate Marketing for Nickelodeon Networks.

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Would Your Team Go to War for You?

Recently, I was conducting 360 feedback interviews for a client. In describing him, one of his peers said, “He’s smart and very driven. His team knows how good he is, but they wouldn’t go

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Why Hasn’t That Headhunter Called Me Back?

Samantha was fed up. Her job was frustrating and her supervisor was uninspiring. Then one day a recruiter called with the job of her dreams. 10 minutes into the conversation, Samantha could see herself

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The Targeted Search: 5 Best Practices to Find and Attract the Right Talent for Your Business

When initiating an executive search, we often ask clients to describe the perfect candidate. We frequently hear descriptions like, “I’m looking for a young Steve Jobs,” or “We’d love someone like Meg Whitman, but

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