Hire. Build. Lead.

With deep expertise in leadership practices, we are redefining recruiting, talent development and human capital strategy with a focus on long-term sustainability and diversity, equity and inclusion.


Coaching is one of the most effective ways for senior executives to ...


Consulting projects are developed based on the individual needs of the client. ...

Tracy has been a terrific thought partner, and has helped me restructure our team for growth. Her extensive background and operating experience allowed her to immediately understand our business issues. She brings a strategic but practical approach to her consulting and coaching work. We couldn’t have reached this level without her help!

Bryan Abell CEO, Oasis Productions

“Rarely do you have the opportunity to work with a consultant who has actual experience implementing the things she/he is advising you do to. In Tracy, you have someone who has actually run organizations, dealing with the issues for which she now provides counsel.I treasure the action oriented focus that Tracy brings to every conversation, whether an executive coaching assignment or one dealing with organization design and/or effectiveness. She is truly unique in what she does, because of who she is and what she has accomplished.”

Kiko Washington EVP Human Resources – Warner Bros.

“Tracy has been an excellent leadership coach for the senior team at Nile Capital, and has also consulted with one of our portfolio companies. She understands the complexities of leadership, and has been extremely helpful in guiding us to prioritize critical issues that impact growth and profitability. Tracy is a highly skilled and effective consultant, coach, and recruiter. “

Mel Lindsey CEO, Nile Capital

“Tracy Lawrence has a deep and relevant set of experience and skills to assist firms in navigating complex human resource situations. I credit her with helping me become a better manager.”

Gary Baierl Chief Investment Officer, Strategic Global Advisors


Tracy Lawrence: Reading the Possibilities Between the Lines.

Tracy Lawrence was recently a guest on The Business of Intuition Podcast with Dean Newlund. The episode is also available on Apple Podcasts and Spotify.

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Tracy Lawrence on HR.com: 5 Reasons Why Diversity Plans Fail

An HR professional whose company was renegotiating an employment contract with a highly valuable black executive recently asked whether to give the executive the significant raise he was asking

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Tracy Lawrence of The Lawrence Advisory: 5 Things I Wish Someone Told Me Before I Became A CEO

Our founder, Tracy Lawrence was recently interviewed by Candice Georgiadis in an article published on Medium.com about the 5 things she wish she had known before becoming a CEO.

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