Tracy L. Lawrence

Founder and CEO


Tracy L. Lawrence is the Founder and CEO of The Lawrence Advisory. Lawrence recently served as the first Executive-in-Residence at USC’s Marshall School of Business, advising faculty, administration, and students on issues of diversity, equity and inclusion in the workplace.

Previously, Lawrence led the Los Angeles Entertainment and Consumer industry practice at Russell Reynolds Associates, one of the world’s largest executive recruiting and assessment firms. There she handled senior-level management and board of director searches, and was a leader in the firm’s diversity recruiting practice.

Unique among her peers, Lawrence is one of a select few human capital consultants with real-world senior level management experience. She is a veteran of the cable television industry, having served as General Manager of Fox Family Channel, and was previously Vice President of Affiliate Marketing at Nickelodeon. She has also held leadership roles at MTV Networks, Kraft, and Nestle. She was awarded the National Cable Television Association’s Vanguard Award for Young Leadership, in recognition of her contribution to the industry on a national level.

Throughout her career, Lawrence has been committed to diversity. She is the Founder of Digital Diversity Network, a nonprofit organization focused on increasing diversity in digital media. In addition, she currently serves as an Operating Partner with Nile Capital, a private equity firm that invests in women and minority owned businesses.

Lawrence holds a BA in Economics from Stanford University, and an MBA from Harvard Business School.

Lawrence is in Demand as a Public Speaker.

Speaking engagements have included NBC Universal, Warner Media, March Capital, Stanford University, Harvard Business School, University of Southern California, and the Aspen Institute.

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